Youtube Is Making Us HUNGRY
In the next week Youtube will launch it’s new Channel of exclusive food shows entitled HUNGRY. Here’s the official Youtube™ description:
Combining the audience and bandwidth of leading foodie site Urbanspoon with proven leaders in food programming with partners Notional and CAA, the Food channel is the perfect blend of loud characters and unique personalities with real, helpful and most importantly, highly entertaining tid bits on everything food!
Most of the stars are relative unknowns like sugar diva Laura Vitale host of Summer Desserts and Drink Inc. hosts Steve Livigni and Daniel Nelson. But there are also some heavy hitters in the group including the king of all things offal Chris Cosentino (Next Iron Chef, Chef vs. City) and channel consultant Duff Goldman (Ace of Cakes, Sugar High). The whole shebang is run by Bruce Seidel formerly of the Food Network. Seidel was the brains behind the successful launch of the Cooking Channel.
According to Seidel, “In the evolution of the food arena, and as original content on digital platforms continues to flourish, HUNGRY marks a new vision and attitude about all things food. Whether you love to eat, cook or drink, our dynamic original series have something for everyone.”
Goldman, who both stars in one of the new series and serves as a talent and programming consultant for the channel, commented, “I am stoked for HUNGRY and this exciting new partnership with Electus. The future of food programming is moving online, and viewers are increasingly turning to the Internet for their entertainment and education.”
Seidel added, “Our mission is to create highly entertaining shows and galvanize the niches that are driving the Internet food conversation forward via the incredible power and social influence of YouTube™.”
Officially launching on Monday, July 2nd, Electus will announce The Hungry Channel’s full talent and programming slate in the coming weeks. Viewers can subscribe to The Hungry Channel for trailers and show updates at: www.youtube.com/hungry. Until then here’s a sample of what’s in store: