“Cupcake Wars” Premieres
Are you serious? A series about competitive cupcake making?
In case you are lost, what I am talking about the Food Network is premiering a new series about, get this now, competitive cupcake making called Cupcake Wars. As if elevendy-gazillion cake decorating contests (and none of them good) are not enough now they are going to have miniature cake decorating contests. I don’t know if there is a market for televised cupcake bakers. Then again I never dreamed that a glorified karaoke night would ever shatter television records like American Idol has.
Apparently cupcake bakers (cupcakesters?) are very territorial as the original concept for Cupcake Wars was a documentary about their often heated turf wars. Now the idea of cupcakesters rumbling like the kids in an S.E. Hinton novel has a certain appeal – provided they do battle with rolling pins. But after some discussion, Super Delicious (the production company responsible for Cupcake Wars as well as Manswers and The Assistant) morphed it into a weekly no-holds-barred, loser-leave-town cupcake battle royal.
What makes Cupcake Wars even more unfathomable to me is that the host’s name is, hold your hat, Justin Kredible. He fancies himself a magician. For his first trick, I hope he makes this show not suck.
The pilot episode features blogger Natalie Slater (Bake and Destroy) as well as cupcaksters Candace Nelson of Sprinkles Cupcakes and Jane Lockhart of Sweet Lady Jane as judges. Slater is a tattooed pocket hottie who doesn’t own a bakery but describes herself as being, “obsessed with cake.” Nelson’s Spinkles Cupcakes is a critically acclaimed bakery in Beverly Hills. Lockhart opened LA-based Sweet Lady Jane 20 years ago because she felt most commercial desserts were “too sweet.”
So I watched and HERE is my review.
Check out my exclusive interview with judge Natalie Slater HERE.