I finally got a little quality time with the Cooking Channel so I am attempting to review several of the shows I have not seen. This time around FoodCrafters.
FoodCrafters is what Road Tasted wanted to be. Super sexy Aida Mollenkamp travels the country trying the best artisanal foods to be found. This is not a profile of the partially synthetic, highly processed foods featured on shows like Unwrapped and Food Tech but rather a testament to the small business owners who chose their course not because of profitability but out of passion.
Mollenkamp, who’s stand and stir show Ask Aida always seemed stiff, is completely at ease in this vehicle. And why not? She is a genuine foodie – a certified chef, blogger, editor for mega food site CHOW, TV host and world traveler. FoodCrafters is like tagging along with Mollenkamp on a road trip. Her graceful yet hip attitude is tailor-made for for this show.
The production value on FoodCrafters is sleek, like a really well made documentary. The food porn is among the best you will see on television. The lighting and cinematography are as good as I have seen on a show of this nature. It’s a great looking show. Mollenkamp’s sultry look and modern sensibility only accentuate the quality of the production.
FoodCrafters stylish approach to it’s subject makes it far superior to the aforementioned Road Tasted. The later always had good core content but never seemed to flow well. Whether hosted by the Deen’s or the Neeley’s the transitions were always equal parts clumsy and corny. FoodCrafters on the other hand is food porn at it’s best.