WTVC Exclusive: Ice Brigade Star Randy Finch
On Thursday March 3rd Food Network unveils its latest foray into reality TV with the premiere of Ice Brigade. The show follows the exploits of Ice Sculptures Ltd. a Michigan-based company that specializes in elaborate, innovative and sometimes bizarre ice sculptures. It’s not a reality competition in the vein Next Food Network Star or the reprehensible Cupcake Wars but more along the lines of the recently departed Ace of Cakes.
The comparison to Ace of Cakes, the show that brought special event cake decorating into the mainstream, is one the folks at Ice Brigade should get used to. The formula for this new show is one that Food Network is batting .500 with. Ace was a smash hit that has produced roughly half a dozen weak imitators. The follow-up effort using that same formula, 2 Dudes Catering, was a disaster that was mercifully canceled after just five episodes. Apparently no one wanted to watch a pair of dirty hippies charge outrageous prices for average catering service. This would be the rubber match so to speak. Will Ice be another Ace-like triumph or the next 2 Dudes-esque flop?
After spending an afternoon chatting with host Randy Finch I find myself anticipating this premiere greatly. Ice sculpting is not something I have had any first hand experience with in my quarter century in the food service industry. I’ve never once had a bride-to-be request or even mention having an ice sculpture at her wedding reception. Listening to Finch describe the type of work he does I am quite intrigued. But I’ll let Finch tell you himself.
What should Food Network fans look forward to from Ice Brigade?
On the Ice Brigrade Show by doing really interactive things it’s really drawn out. The clients have you really think outside the box. They come up with interesting sculpures and challenges for us. We had several of the sculptures for season one already on the books including a putt putt golf course that we did. There was a piano and some of these other things that we were looking at doing already. But when we were deciding we were going to be doing this for the series we said hey, how much more can we put in this? and really started brainstorming how far we could push this.
So we would say okay we have a piano. We’ll make it full size. Okay we’ll make the lid up. Okay what else can we do? Then we’ll add a bench that somebody can sit on. It finally got to the point where we made individual keys that moved and in the end we were able to make each key play a note.
Do you think Ice Brigade can do for ice sculpting what Ace of Cakes did for cake decorating?
I tell you I really hope that it does. Ice sculpting is something that a lot of people are really fascinated with but don’t really know a lot about. Kids love to see that stuff because they’ve got such great imaginations. This is part of the culinary arts, that’s where I learned it. That’s what the purpose of it is and how it fits into both food and beverage.
How long does it take to learn the art of ice sculpting?
Actually, I couldn’t tell you that because I haven’t stopped learning myself. Every day there’s something new. I thought I knew it all but I don’t. It’s amazing, students when I teach classes ask Why can’t you do it this way? I say I guess cuz I never thought of it. So yeah, we can do it that way. Even though it’s been around for hundreds of years it’s still in its infancy I think.
What motivated you to start Ice Sculptures Ltd.?
My business partner Derek Maxwell and myself started the business at least 15 years ago. We were doing ice sculpting as part of our jobs as chefs, classically trained. We were fortunate enough to work under several really talented ice sculptures including Chef Dan Hugelier who’s a master chef on a couple of the (food) olympic teams. His specialty was ice sculpting so we both were working for him at the time. We got to know each other and became fast friends and did a lot of the competing and developed our skills as ice sculptures in general while we were cooking.
Then we decided to focus, like a lot of chefs do, in one particular area. So as opposed to going to cakes or molded sugar we went to ice and specialized in that. Our goal is try to elevate it to a new level both quality and technique-wise. That’s what we do now. We do sculptures for weddings, anniversaries, small little birthday parties and movie premieres. It allows us a platform to do really fun things and I truly don’t believe I’ve worked in 20 years.
When you started Ice Sculptures Ltd. did people think you were crazy?
They still do. That doesn’t change.
How would you answer critics who argue that ice sculpting has nothing to do with food?
We’re still able to interact with culinary by doing food displays creating awesome things to go with food really well. And beverage, too. We have a lot of displays that are food interactive, food chilling. We seared tuna on dry ice and made a sushi station. We’ve made drink glasses, martini glasses, beer mugs, champagne glasses and an ice chandelier. We made a luge where we did oysters shots – the oyster would slide down and land in a glass.
Ice Brigade premieres Thursday March 3rd at 10PM ET on Food Network.