Review: The Pioneer Woman
I have been really excited about one of Food Network’s newest shows, The Pioneer Woman with fellow food blogger Ree Drummond. Like millions I have been a fan of Ree’s uber-popular blog also entitled The Pioneer Woman. Ree’s tale is about how she made the switch from, “spoiled city girl to domestic country wife.”
Sure her story is interesting. Her early days were spent enjoying a cosmopolitan lifestyle – high-end restaurants, boutiques and day spas. But then she met a cowboy.
Now when I say she met a cowboy it’s not a euphemism for fella and I certainly don’t mean she hooked up with some Yankee who relocated to Texas because that’s where all the jobs are. Ladd Drummond is an honest to goodness hat wearing, boot sporting, horse riding, gun toting cowboy. That in and of itself makes the show worth a watch but that wasn’t what drew me to it.
Being filmed in the middle of Oklahoma miles from the nearest town of any size and considerably further from any town of perceived consequence is refreshing. Most cooking shows are produced in cities with access to virtually any ingredient one can imagine. Guess what – you’re not likely to find durian or harissa paste in Wichita, Kansas. It makes for a nice change of pace but that’s not why I was excited about The Pioneer Woman either.
No, my interest was predicated on the fact that Ree is not a chef lucky enough to live within a cab ride of Chelsea Market. Nor is she a pampered New England socialite who’s only credential is being Martha Stewart’s pal. Ree is a food blogger from middle America. Food Network is finally starting to get the picture that cyberspace is a largely untapped Eden of foodie talent.
As I’ve said before – mainstream viewers would much rather watch the comical antics of Average Betty’s Sara O’Donnell as opposed to the butter battered butter deep fried in butter of Paula Deen if only given the chance. They can learn far more about food from the brilliant Jadan Hair of Steamy Kitchen than they will the culinary atrocity that is Extreme Chef. There’s more genuine cooking going on in a single episode of Food Wishes than in an entire season of Semi-Homemade. And the best part of all – this online talent have established brands with built-in fan bases.
The Pioneer Woman wholly captures what it is like to be a foodie. I know those who do not follow food on the net may think to themselves, “who does that?” whenever Ree pauses to take pictures of each meal she prepares. The answer is I do, Sara does, Jaden does, Aarti does, Aida does, Chef John does and as we know Ree does. I love that the show offers a glimpse of what being a professional foodie is like. I also like that it shows that TV execs are starting to get the picture that the future of food TV is already established on the web.
After years of shows shot in New York or LA it’s nice to have one that is shot miles from Suburbia. Now if they could film a show in a midsize town (like say Mobile, AL) that would be perfect. The Pioneer Woman is great food porn with ample teaching moments. It also airs Saturday mornings at 11:30 Eastern Time/10:30 Central time on Food Network.