7 Questions with Average Betty
7 Questions is a series of interviews with the culinary movers and shakers you want or ought to know better.
Average Betty is quite likely the most popular food celebrity on the Online. Her quirky personas (or is it personi?) have been entertaining fans of the Interwebs for half a decade (that’s 5 in people years). Her no-nonsense recipes bursting with flavor and her interviews with the nation’s elite chefs are always on mark. According to her website, “Average Betty does for home n’ cooking what punk did for rock n’ roll: She cuts the length and cranks the volume! But you don’t need a Mohawk to enjoy Average Betty’s culinary comedy.”
In 2007, Average Betty won the Yahoo! Video Award for Best Internet Personality. That was just the beginning of the accolades. That same year her podcast was named a “Best Of” winner at iTunes, then “Best of the Best” by Alltop and she had the only Internet cooking show listed in Tubemogul’s Top 40. She’s a pretty big deal around here. It is no understatement to call Average Betty a pioneer of new age media. She should be held in regard along with other ground breaking personalities of web-based culinary content like Gary Vaynerchuk and Elise Bauer.
Strap yourself in as Average Betty answers 7 Questions:
1. How old were you when you first started to cook?
Average Betty: I started baking at a very young age. I’m the last of six kids so we never went out to eat. I always helped in the kitchen and went to the market with my Mom. Feeding eight mouths often required two carts! I really started cooking in my teens when I discovered Mexican and Asian cuisines at restaurants with friends. I craved the spice and diversity not typical of my Mom’s cooking so, I’d spend my babysitting money on ingredients and see what I could come up with.
2. When did you decide that you wanted to make food your career?
AB: 2006. Do what you love, right? Before starting Average Betty I did medical animation. Trust me, being around food all the time is way more fun than making illustrations of blood and urine come to life.
3. Which chefs have influenced you the most?
AB: All for various reasons and in no particular order Martha Stewart, Giada De Laurentiis, Alton Brown, Ming Tsai, Ina Garten and the super-awesome John Mitzewich of foodwishes.com.
4. If you hadn’t followed this career path, what other career could you see yourself in?
AB: Professional Mechanical Bull Rider. I have references.
5. What’s the highlight of your career so far?
AB: Covering the Food & Wine Classic in Aspen! It was very challenging yet so rewarding. I was there alone with new sound and camera equipment and no camera man. I can’t wait to do it again this year – with my camera man!
6. What aspect of your professional life do you enjoy the most?
AB: Helping people make food they love at home. Making videos and laughing. Experimenting with flavor combinations and recipes. Having relationships with people all over the world.
7. What’s next for Average Betty?
AB: Your guess is as good as mine… wagering is permitted 😉