Food Network Wraps 2011 With Most-Watched Year Ever
4th Quarter Most-Watched Quarter in Network History
Ranked Top 10 Cable Network 3rd Year in a Row
NEW YORK – December 15, 2011–Food Network delivers its most-watched year ever posting a .5 among adults 25-54 and was watched nightly by an average of 1.1 million total viewers (574k adults 25-54), making it a top 10 cable network for the 3rd year in a row. The network’s 4th quarter was its most-watched in its history, averaging a .6 Adults 25-54 rating and up 20% from 2010 and was a top five cable network* among upscale adults 25-54 in $100k+ households.
Food Network’s Sunday night tentpole programming was the ratings tour de force, beginning with Chopped All-Stars posting a 1.7 adults 25-54 and triple-digit increases in both ratings and impressions for time period delivery in 2010. Food Network Star was watched by a cumulative of 35.4 million total viewers and the show’s finale was the #1 show of the night among cable programs posting a 1.9 adults 25-54 rating. Season four of The Next Iron Chef: Super Chefs had a record-setting debut for the franchise ranking 2nd for the night among ad-supported cable networks. To date, the season has posted an average 1.5 rating and 1.52 million impressions among adults 25-54. The network also successfully launched new Robert Irvine series Restaurant: Impossible, with season two averaging a .8 rating and 841k impressions among adults 25-54, an increase of 33% and 24% respectively from season one which launched earlier in the year.
“Food Network finishing the year strong proves it continues to be a powerful centerpiece in the food media category engaging audiences across all of our platforms,” said Brooke Johnson, President, Food Network & Cooking Channel. “As long as there is a hunger for our content, our team is committed to satisfy it, not just on Food Network, but on Cooking Channel, across our digital platforms, in our magazine and through our brand extensions.”
The Scripps food category websites including: CookingChannelTV.com, Food.com and FoodNetwork.com saw more traffic than any other online food entity in 2011 with a monthly average of 262 million page views** and also averaged 19.6 million monthly unique visitors. FoodNetwork.com also broke the site’s record for single-day traffic with over 30 million page views the day before Thanksgiving. Additionally in November, CookingChannelTV.com, Food.com and FoodNetwork.com had their highest page-view traffic to date. Food Network’s recipe “In The Kitchen” app has also been the #1 paid app in the culinary category for over a year and the Food Network brand Facebook page has more than doubled its fan base reaching 2.2 million fans.
Food Network has also had continued success with its brand extension businesses, seeing the Food Network Magazine sustained its run as #1 in newsstand sales within the epicurean category and #6 in overall newsstand sales. Additionally, the Food Network publishing partnerships included the successful launch of 8 cookbooks, including, Food Network Magazine Great Easy Meals, Guy Fieri Food, Cook Like a Rock Star, and Good Eats 3: The Later Years, residing on the NYT bestseller list for a combined 20 weeks.
*at time of release according to Nielsen Media Research
2015 4th Place Downtown Cajun Cook-off
2015 2nd Place Fins' Wings & Chili Cook-off
2014 2015 4th Place LA Gumbo Cook-off
2012 Taste Award nominee for best chef (web)
2012 Finalist in the Safeway Next Chef Contest
2011 Taste Award Nominee for Little Grill Big Flavor
2011, 12 Member: Council of Media Tastemakers
2011 Judge: 29th Chef's of the Coast Cook-off
2011 Judge: Dauphin Island Wing Cook-off
2011 Cooking Channel Perfect 3 Recipe Finalist
2011 Judge: Dauphin Island Gumbo Cook-off
2011 Culinary Hall of Fame Member
2010 Tasty Awards Judge
2010 Judge: Bayou La Batre Gumbo Cook-off
2010 Gourmand World Cookbook Award Nominee
2010 Chef2Chef Top 10 Best Food Blogs
2010 Denay's Top 10 Best Food Blogs
2009 2nd Place Bay Area Food Bank Chef Challenge
2008 Tava: Discovery Contest Runner-up