martha stewart

Hell Hath No Fury Like a Martha Scorned

There was a time when Martha Stewart ruled the airwaves with helpful hints and creative ideas for the kitchen.  But that was a long, long time ago.  Today Martha can be seen on Halmark (which is Martha Scowlingapparently a TV channel).  Or make that Martha was last seen on Halmark.

The Martha Stewart Show is being canceled by Hallmark in May.  Why?  An average audience of just 225,000 viewers for starters.  That’s less than Polish stock car racing gets.  Extremely high production costs is another.  Adding salt to the wound, Home Depot is dumping Martha Stewart-branded paint and the value of Martha Stewart Living’s stock is plunging.  Finally, moving into to Martha’s old studio at Chelsea Market is Rachael Ray.

Rachael RayYes, the very same Rachael Ray that Martha once described as, “more of an entertainer than she is, with her bubbly personality, than she is a teacher like me,” on ABC’s “Nightline.”  She went on to say that one of Rachael’s cookbooks was “not good enough for me.”  The same Rachael Ray who’s show long ago replaced Martha’s as the “go to” lifestyle show.  I guess “bubbly” is Martha-speak for likable.

Well, apparently seeing the newer, younger, hipper version of herself was too much for Martha last week when she and “RaRay” just happened to dine at the same Bond St. hot spot, Il Buco Alimentari e Vineria.  A witness of the event told the New York Post that, “Martha was staring Rachael down as soon as she walked in with a group of friends. Martha looked disgruntled. You could definitely feel Martha’s heat in that kitchen.”

Rachael, who was accompanied by Time magazine food writer Josh Ozersky, became quite uncomfortable with Stewart’s evil eye and elected to get her entree to go.  Stewart’s camp denies their matron was even aware that Ray was on site but according to everyone who was at the restaurant it was obvious that Stewart was aware as she was, “noticeably glaring in Ray’s direction throughout her meal.”

Stewart once condescended of Ray, “I don’t know if she has a garden; I don’t think so.”  Well, one thing Rachael does have that Martha doesn’t is a TV show.

By the way, I asked Josh what was in his doggie bag and he told me, “short ribs, of course!

Rachael Ray Leaves Her Publisher

From the WSJ:

New Recipe for Rachael Ray
Cookbook Author Switches Publishers
to Improve Reach on Digital Devices

Rachael Ray, the TV personality and best-selling cookbook author, has struck a new publishing deal she hopes will improve her reach with the growing number of people turning to digital devices for help in the kitchen.

Best known for her daytime talk show, “Rachael Ray,” as well as the magazine “Every Day with Rachael Ray,” Ms. Ray said Friday that she has left Random House imprint Clarkson Potter after publishing nine titles, and signed a new, three-book deal with Atria Books, an imprint of CBS Corp.’s Simon & Schuster Inc.

Rachael Ray
Clarkson Potter is the traditional publisher for Food Network/Cooking Channel stars including Ina Garten, Martha Stewart, Giada DeLaurentiis, Anne Burrell, David Rocco, Mario Batali, well you get it.  So is this a game changer?

Not really Simon & Schuster already publishes  Michael Ruhlman, Aaron Sanchez, Bobby Flay and Paula Deen.  Both of he latter also started with Clarkson Potter.  It’s just business.  But hey, Clarkson Potter, if you are looking for someone to fill RaRay’s void give me holler.

Seriously.

Review: Emeril’s Table

Have you been jonesing for some new Emeril?  I know I have.  You see, all of that “Bam!” stuff aside, Legasse is one of the all time best at TV cooking.  That’s why I was excited to see that he was returning to the cooking show format with his new daily offering Emeril’s Table on the Hallmark Channel (aka the Martha Stewart Network).

Here’s the gist from Hallmark:

Emeril invites viewers to join a group of five special diners at the chef’s table for an intimate shared experience that includes a cooking lesson and recipes geared toward their interests. Whether they are newlyweds, moms-to-be, fire fighters or vegetarians, the guests and viewers at home will benefit from breaking bread with the renowned chef each day. As Emeril inspires and engages them, even answering some of their most burning culinary questions and food dilemmas, he’ll also share fresh, fun ideas, recipes, tips and techniques.

Emeril's TableThe show has elements of many traditional stand-and-stirs throughout the years which gives it a familiar, even comfortable feel.  It seems to meld facets of Food Network flash with PBS minimalism.  The set (located at Chelsea Market) is huge with an open kitchen and lots of modern appliances.  Along the right side of the cooking counter is a large food bar full of guests ala Molto Mario (FN style).  The opening credits feature an animated collage of images from the show with a score of pleasant but uninspired jazz (PBS style).

Emeril’s Table is easily the best food offering on the upstart network which also airs Everyday Food starring Sarah Carey, Mad Hungry with Lucinda Scala Quinn and five (I counted) shows starring Martha.  While none of the other shows are bad they aren’t especially memorable either.  In fact, other than the host the rest of the line-up is fairly interchangeable.  They are very Martha-esque.

The most important thing is that this show has Emeril.  Not the charecature Emeril from the last few years of Emeril Live but the warm, friendly Emeril that made Live a hit in the early days of Food Network.  There’s no bamming or notch up-kicking just a warm, polished host and his legendary ability to make you hungry even if you just ate.

Emeril’s Table airs Monday through Friday on the Hallmark Channel at 11, 10 CT.  Tuesday through Friday you can find a second helping to make an entire Emeril-hour.

FREE: Martha Stewart’s Grilling Cookbook

Martha Stewart Grilling CookbookMartha Stewart practically invented branding oneself.  The queen of entertaining is a Jill-of-all-trades so when it comes to firing up the grill she knows how to get things going.  Of course when you’re Martha you don’t have fuss with things like lighting the charcoal chimney or scraping grill grates.  You just call pals like Texas BBQ expert Tim Love, Best in Smoke star Chris Lilly and legendary master griller Steven Raichlen.

For the summer grilling season Martha has put together a cookbook featuring recipes from some of the best in Que and a few of her famous friends like Emeril Legasse and Elizabeth Karmel.  What’s more she is offering her Summer Grilling Cookbook for free.

You can download a copy by visiting HERE.

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Stuart in 80 Words or Less

Stuart is a celebrity chef, food activist and award-winning food writer. He penned the cookbooks Third Coast Cuisine: Recipes of the Gulf of Mexico, No Sides Needed: 34 Recipes To Simplify Life and Amigeauxs - Mexican/Creole Fusion Cuisine. He hosts two Internet cooking shows "Everyday Gourmet" and "Little Grill Big Flavor." His recipes have been featured in Current, Lagniappe, Southern Tailgater, The Kitchen Hotline and on the Cooking Channel.

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Stuart’s Honors & Awards

2015 1st Place Luck of the Irish Cook-off
2015 4th Place Downtown Cajun Cook-off
2015 2nd Place Fins' Wings & Chili Cook-off
2014 2015 4th Place LA Gumbo Cook-off
2012 Taste Award nominee for best chef (web)
2012 Finalist in the Safeway Next Chef Contest
2011 Taste Award Nominee for Little Grill Big Flavor
2011, 12 Member: Council of Media Tastemakers
2011 Judge: 29th Chef's of the Coast Cook-off
2011 Judge: Dauphin Island Wing Cook-off
2011 Cooking Channel Perfect 3 Recipe Finalist
2011 Judge: Dauphin Island Gumbo Cook-off
2011 Culinary Hall of Fame Member
2010 Tasty Awards Judge
2010 Judge: Bayou La Batre Gumbo Cook-off
2010 Gourmand World Cookbook Award Nominee
2010 Chef2Chef Top 10 Best Food Blogs
2010 Denay's Top 10 Best Food Blogs
2009 2nd Place Bay Area Food Bank Chef Challenge
2008 Tava: Discovery Contest Runner-up

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