Rachael Ray Leaves Her Publisher
From the WSJ:
New Recipe for Rachael Ray
Cookbook Author Switches Publishers
to Improve Reach on Digital Devices
Rachael Ray, the TV personality and best-selling cookbook author, has struck a new publishing deal she hopes will improve her reach with the growing number of people turning to digital devices for help in the kitchen.
Best known for her daytime talk show, “Rachael Ray,” as well as the magazine “Every Day with Rachael Ray,” Ms. Ray said Friday that she has left Random House imprint Clarkson Potter after publishing nine titles, and signed a new, three-book deal with Atria Books, an imprint of CBS Corp.’s Simon & Schuster Inc.
Clarkson Potter is the traditional publisher for Food Network/Cooking Channel stars including Ina Garten, Martha Stewart, Giada DeLaurentiis, Anne Burrell, David Rocco, Mario Batali, well you get it. So is this a game changer?
Not really Simon & Schuster already publishes Michael Ruhlman, Aaron Sanchez, Bobby Flay and Paula Deen. Both of he latter also started with Clarkson Potter. It’s just business. But hey, Clarkson Potter, if you are looking for someone to fill RaRay’s void give me holler.
Seriously.
