Duff Goldman

Youtube Is Making Us HUNGRY

In the next week Youtube will launch it’s new Channel of exclusive food shows entitled HUNGRY.  Here’s the official Youtube™ description:

Combining the audience and bandwidth of leading foodie site Urbanspoon with proven leaders in food programming with partners Notional and CAA, the Food channel is the perfect blend of loud characters and unique personalities with real, helpful and most importantly, highly entertaining tid bits on everything food!

HUNGRYMost of the stars are relative unknowns like sugar diva Laura Vitale host of Summer Desserts and Drink Inc. hosts Steve Livigni and Daniel Nelson.  But there are also some heavy hitters in the group including the king of all things offal Chris Cosentino (Next Iron Chef, Chef vs. City) and channel consultant Duff Goldman (Ace of Cakes, Sugar High).  The whole shebang is run by Bruce Seidel formerly of the Food Network.  Seidel was the brains behind the successful launch of the Cooking Channel.

According to Seidel, “In the evolution of the food arena, and as original content on digital platforms continues to flourish, HUNGRY marks a new vision and attitude about all things food. Whether you love to eat, cook or drink, our dynamic original series have something for everyone.”

Goldman, who both stars in one of the new series and serves as a talent and programming consultant for the channel, commented, “I am stoked for HUNGRY and this exciting new partnership with Electus. The future of food programming is moving online, and viewers are increasingly turning to the Internet for their entertainment and education.”

Seidel added, “Our mission is to create highly entertaining shows and galvanize the niches that are driving the Internet food conversation forward via the incredible power and social influence of YouTube™.”

Officially launching on Monday, July 2nd, Electus will announce The Hungry Channel’s full talent and programming slate in the coming weeks.  Viewers can subscribe to The Hungry Channel for trailers and show updates at: www.youtube.com/hungry.  Until then here’s a sample of what’s in store:

Review: Halloween Wars

OK, Food Network has flooded the airwaves with yet another dessert competition, Halloween Wars.  Here’s what they say about it:

The four episode competition series places five teams, comprised of cake decorators, HalloweenWars 300x225 Food Network Haunts October With New Series ‘Halloween Wars’candy makers and pumpkin carvers, working in unison to create the ultimate Halloween themed display. One team is eliminated each week, with the winner taking home $50,000.  Hosted by Justin Willman (magician Justin Kredible who also hosts Cupcake Wars), and including renowned cake decorator Shinmin Li and Hollywood conceptual artist Miles Teves on the judging panel, the competitors must battle it out to prove who is the best, all the while scaring viewers pants off with some of the most amazing horror tales through their cake, candy and pumpkins.

I will say this, the fact that Halloween Wars is a seasonal show centered around a day pseudonymous with sweets makes it better than any other sugar cook-off in history.  In fact, had we not already had nine million dessert contests shoved down our metaphorical throats I might have really enjoyed this.  However, words simply cannot do justice to the exhale of frustration that erupted from me as a judge actually critiqued a cake-monster for not having enough fangs.  Seriously?

If you are a fan of cookie cutter sugar shows enjoy.  I have lost my patience with this kind of programing.  I could handle this lack of creativity from producers if they weren’t all so damned boring.  Dessert oriented shows can be broken down into two categories the good (anything including Duff Goldman) and the wretched (everything else).

Halloween Wars airs Sundays 9/8 Central on the Food Network.  I’ll be watching the NFL game until Iron Chef returns, flipping over to South Park reruns during the commercials of course.  I’m not a barbarian.

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WTVC Exclusive: Food Network Star Winner Jeff Mauro

Food Network Star 7castSome ten weeks ago the nation watched footage of 15 wannabe TV chefs meeting on the steps of world famous Grauman’s Chinese Theatre in Hollywood and each of us thought the same thing, which one is it?  Well, two and a half months later the mystery is solved, Jeff Mauro is the latest winner of Food Network Star.

Throughout the competition Jeff’s warm personality and quick wit were his calling card.  It was a gift that he rallied into a winning performance.  His POV, the Sandwich King is one that is long over due.  There are few things in life better than a well made sandwich.  This may be the perfect vehicle for Jeff’s particular skill set but will a show about sandwiches go over?

That’s exactly what Steve Cavendish of the Chicago Tribune asked Jeff just a few weeks ago.  His response?  “A lot of people’s sandwiches these days come from fast food chains,” Mauro said. “It’s bad meat. It’s bad bread. It’s questionable vegetables. Why not bring this stuff home and teach you the fundamentals? How to braise. How to roast. Fry. Grill. All while having a between-two-hands delicious meal.”

So just what do we know about Jeff Mauro?  This is what the Food Network site has to say, “After pursuing a career as a comedian in Los Angeles, Jeff switched gears to spend time doing what he loves most: cooking. His down-to-earth personality coupled with his comic relief make a great combo in the kitchen.”

Mauro’s stardom is no overnight success story.  He’s been working towards this goal for seven years.  That’s when he pulled up stakes and headed to LA to try and forge a new cooking show in his own image.  He attended the Hollywood Kitchen Academy (which is now Le Cordon Bleu) and even came dangerously close to achieving his TV show after meetings with Spike, MTV and Comedy Central.  But every time it looked like the door was opening it would close in his face.

“It was like, ‘it’s happening!’ And then L.A. was like, ‘Nope. It’s not happening. I’m Los Angeles, I win every time, you lose,'” he told Cavendish.  Frustrated Mauro headed back to the Windy City where he became the private chef at a Chicago corporate headquarters of a large mortgage company.  Three years later he sent an audition tape to Food Network Star.

“Jeff has the perfect mixture of strong culinary chops, a breakout personality, and boundless food passion – a true triple threat we value in our stars,” said Bob Tuschman, General Manager and Senior Vice President, Programming and Production, Food Network. “Jeff’s humor, warmth and smart ideas to make sandwiches into satisfying meals make him a perfect addition to join the Food Network family.”

After struggling in the beginning of the competition Jeff put it all together on episode five, the Fourth of July episode.  He says, ” I pretty much maxed out my abilities and personality and it went over well.  I felt like I can be big and huge but I don’t think I ever want to go bigger than this.”

Jeff credits Guy Fieri with pulling him aside and giving him great advice, “He was the only judge who was like I want to talk to you privately.”  Fieri just told him matter-of-factly how to handle different situations and gave, “very sincere advice.  Not only on camera.  Off camera he was kind of like a buddy.  That was helpful because there’s a separation between the the finalists and judges.  They are proven and we are proving.”

Since Star wrapped in early June Jeff says he’s been living dual lives.  One working his old job in Chicago and the other doing covert assignments as a celebrity chef.  “Going to the Atlantic City Food & Wine Festival out there.  Going to shoot my show which was obviously top secret.  Shooting the finale which was top secret.  Going and doing all of these things, in my mind, very large things then coming home and making a hundred point sandwiches.”

Jeff plans to stay in Chicago where he can spend time with his family, “My goal is to stay here always.  That’s the beauty of it; I can go shoot a show every three or four weeks and not have to uproot my entire existence to New York or LA.”  He then added, “And eventually shoot here when I’ve got a little clout, a little bargaining power.”

Jeff Mauro Food Network Star

How closely does Sandwich King resemble the show you conceived seven years ago during your time in LA?

Chef Jeff and Ali?  Very different; that was more of a party-based barbecue show where we would go to barbecues and record the hijinks, the people.  I wanted to provide a younger, I don’t know a more irreverent, party-based ride to cooking on TV

As fun as that was it doesn’t have any legs.  So it’s really different.  I’m still myself.  I might not be ripping from a bottle of Jack any more but it’s still me minus my other half, Ali and minus the party and all that.

Can you describe the elements of the perfect sandwich?

Well handled fresh bread.  Not just a loaf of French bread that you get at the bakery that’s pretty.  That’s taking that and taking it to the next level with buttering and griddling to temperature.  You want to start with that.  You want to make sure when you take your bites out from top to bottom there’s not a lot of resistance.  If there is resistance it’s good resistance like crunch or a great chew or crispness.  You know it’s all about paying attention to not only flavors but textures; I think that’s often overlooked in a sandwich.

 

My predictions – Susie gets a show on the Cooking Channel, Vic on Food Network. Whitney becomes a judge on Iron Chef/Chopped.  The Sandwich King premieres this Sunday at 11:30AM on the Food Network and the King’s reign will like be a long one.

Drop back by the site tomorrow and check it out as another new Food Network star, Roger Mooking (Everyday Exotic on the Cooking Channel, Heat Seekers on the Food Network) answers 7 Questions.

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WTVC Food Network Star Fan Poll Results

We know that Jeff Mauro won the only poll that counts but that doesn’t mean we still can’t have a little meaningless fun.  Here are the results of the Wannabe TV Chef Fan Polls.

The Debbie Lee – contestant you love to hate.
Penny With Jylls HusbandPenny Davidi 56.87%
Chris Nirschel 13.25%
No one else was close.

The Lisa Garza – most improved from day one.
Vic Moea 40.1%
Jeff Mauro 8.32%
No one else was close.

The Kelsey Nixon – should’ve won but got cheated.
Whitney Chen 38.78%
Orchid Paulmeier 25.03%
No one else was close.

The Nathan Lyon – didn’t win but will be a star regardless.
Whitney Chen 29.85%
Orchid Paulmeier 22.39%
Jyll Everman 11.94%
Vic “Vegas” Moea 11.94%

The Serena Palumbo – reminds you of a current star.
Whitney Chen 51.56%
Orchid Paulmeier 17.19%
Vic “Vegas” Moea 15.63%

Be sure to my interview with the newest Food Network Star, Jeff Mauro HERE.

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Stuart in 80 Words or Less

Stuart is a celebrity chef, food activist and award-winning food writer. He penned the cookbooks Third Coast Cuisine: Recipes of the Gulf of Mexico, No Sides Needed: 34 Recipes To Simplify Life and Amigeauxs - Mexican/Creole Fusion Cuisine. He hosts two Internet cooking shows "Everyday Gourmet" and "Little Grill Big Flavor." His recipes have been featured in Current, Lagniappe, Southern Tailgater, The Kitchen Hotline and on the Cooking Channel.

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Stuart’s Honors & Awards

2015 1st Place Luck of the Irish Cook-off
2015 4th Place Downtown Cajun Cook-off
2015 2nd Place Fins' Wings & Chili Cook-off
2014 2015 4th Place LA Gumbo Cook-off
2012 Taste Award nominee for best chef (web)
2012 Finalist in the Safeway Next Chef Contest
2011 Taste Award Nominee for Little Grill Big Flavor
2011, 12 Member: Council of Media Tastemakers
2011 Judge: 29th Chef's of the Coast Cook-off
2011 Judge: Dauphin Island Wing Cook-off
2011 Cooking Channel Perfect 3 Recipe Finalist
2011 Judge: Dauphin Island Gumbo Cook-off
2011 Culinary Hall of Fame Member
2010 Tasty Awards Judge
2010 Judge: Bayou La Batre Gumbo Cook-off
2010 Gourmand World Cookbook Award Nominee
2010 Chef2Chef Top 10 Best Food Blogs
2010 Denay's Top 10 Best Food Blogs
2009 2nd Place Bay Area Food Bank Chef Challenge
2008 Tava: Discovery Contest Runner-up

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